Marketing Resources

Gearing Up: Advice from Veteran Chicago REALTORS®

We asked Chicago REALTORS® who have worked in the industry for 15 years or more to share their stories and advice about sustaining their business long-term through volatile market conditions.

“Because I've been in the real estate business a long time, I know this slump is only temporary. In a couple of years, the market will once again be a seller's market. First time buyers and investors should realize that now is a golden opportunity to get a great deal with low interest rates to boot. I, myself, will continue to concentrate on getting listings and marketing them as aggressively as I can. Of course, I'll be targeting those first time buyers who have the perfect window of opportunity to buy right now!" - Linda Lee, CENTURY 21 McMullen Real Estate Read Linda Lee's Complete Story

“In my opinion, another change in recent years is the level of professionalism among many of our members. The rules of agency are much more clearly defined today. The requirements of property disclosures, lead paint, and other known hazards being disclosed have resulted in a movement away from "caveat emptor" to an atmosphere of more fair treatment for buyers. Another advance is the number of professional designations available for REALTORS®. It has allowed agents to more clearly define their area of specialization within the industry, and caused many to find their own personal niche. All of these changes have resulted in a better education of agents and as a result the public alike.” - Wayne Voegtle, ASP, @properties Read Wayne Voegtle's Complete Story

"Our present downturn will probable take a little longer to sort itself out and for prices to recover and begin to climb again. The properties that are difficult to sell and taking the hardest hit are those that are not updated. It is also hard to sell the two-bedroom homes today; they are really functionally obsolete. There are also other factors that await us in the first quarter. It is such an adventure!” - Cam Benson, CRB, CRS, Coldwell Banker Residential Brokerage Read Cam Benson's Complete Story

"The ups and downs of our business are what make it exciting and never stale. In my office we discuss strategies of how to deal with this market. Designing a marketing strategy that is unique to each listing. This is not a market that you can put something in the MLS and wait for buyers to come. Dropping the price is not always the answer. Pro-active marketing is more important now than in a strong market." -Tripti Kasal, Real Living Infinity Read Tripti Kasal's Complete Story

Words of Inspiration

Tough times are one of life’s few guarantees. Here are some words of inspiration from people who’ve persevered.

“Happiness lies not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort. The joy and moral stimulation of work no longer must be forgotten in the mad chase of evanescent profits. These dark days will be worth all they cost us if they teach us that our true destiny is not to be ministered unto but to minister to ourselves and to our fellow men." – President Franklin Delano Roosevelt, First Inaugural Address on March 4th, 1933

“Find a job you like and you add five days to every week.” -H. Jackson Brown, Jr., author, Life’s Little Instructions

“Never continue in a job you don't enjoy. If you're happy in what you're doing, you'll like yourself, you'll have inner peace. And if you have that, along with physical health, you will have had more success than you could possibly have imagined.” – Johnny Carson, Host, The Tonight Show

“Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.” – Donald Trump, Real Estate mogul

“Obstacles are those frightful things you see when you take your eyes off your goal.” – Henry Ford, founder, Ford Motor Company

“Always look on the bright side of life.” – Monty Python’s “The Life of Brian”

“It doesn't matter what you've been through, where you come from…none of that matters. What matters is how you choose to love, how you choose to express that love through your work, through your family, through what you have to give to the world…” – Oprah Winfrey, Host, The Oprah Winfrey Show

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